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Clearer marketing for purpose-led organisations and small businesses

I help businesses grow their online presence and communicate their value more clearly.

Through practical, evidence-led support across messaging, websites, content, SEO, and digital marketing, I help you focus on what matters most, make better decisions, and build momentum in a way that feels clear, credible, and aligned with your values.

Headshot of Craig Tough.

Practical marketing support.

Many organisations are doing valuable work but are not always sure what to prioritise, how to communicate it clearly, or where to focus their limited time and budget.

That can lead to uncertainty, inconsistent marketing, and energy being spent in the wrong places.

I help simplify the picture through practical, evidence-led support across messaging, websites, content, SEO, and digital marketing, so you can make better decisions, strengthen your online presence, and move forward with more confidence.

A decade of in-house and agency marketing experience.

Jewson builders merchant logo
EduCare logo
Tes Global logo
Hinckley & Rugby logo
LoudLocal logo

My Services

I support purpose-led organisations and small businesses that need clearer marketing direction, stronger messaging, and practical digital support.
 

Whether you need help shaping the strategy or more hands-on support with your website, content, SEO, and wider marketing activity, I can help you focus on the right priorities and move things forward.

Not sure what you need? Get in touch today to book a free discovery call.

Consultancy & Strategy

I can support you with
 

  • Marketing Strategy: Clearer priorities and a more practical plan for growth.
     

  • Website Audit: Understand what is unclear, what is underperforming, and what to improve first.
     

  • Competitor and Peer Audit: Learn what others are doing well, and how you can use that information to improve.
     

  • Ongoing Consultancy: Regular strategic and practical support to help you make better marketing decisions.
     

  • 90-Minute Strategy Call: A focused session to help you prioritise, simplify, and move forward with confidence.

Hands-on Execution

I can support you with

I can provide hands-on support on a project/ad hoc basis, or a flexible retainer - whichever works best for your business.

Consultancy, strategy, hands-on support.

I help businesses understand where to focus, but I can also support the delivery across SEO, content, paid ads, email, websites, and wider digital marketing activity.

Working independently means I offer a more flexible and cost-effective alternative to a traditional agency, with direct access, clear communication, and no contracts or notice periods.

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EXPERIENCE YOU CAN TRUST

I've spent a decade in digital marketing, working with local, national and global businesses across a wide range of industries.

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COST-EFFECTIVE
 

As a home-based freelancer, you get direct access to an experienced marketer without the cost and layers of an agency.​

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EVIDENCE-LED
 

II use the right tools to help you understand what is working, what is not, and what is most likely to drive meaningful action.

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GENUINELY FLEXIBLE

No long contracts or notice periods. I offer one-off projects as well as flexible retainers you can exit from anytime, for any reason.

About me

Since graduating with a business degree in 2016, I’ve built broad digital marketing experience across sectors including professional services, construction and trades, EdTech, SaaS, and financial services.

Many of the organisations I’ve worked with have been purpose-led in some way, focused on helping people, supporting communities, or providing services that make a meaningful difference. That experience has shaped my approach to marketing: practical, trustworthy, and focused on helping organisations communicate their value more clearly.

Most recently, I led the marketing department at a digital marketing agency specialising in local SEO, helping businesses improve their visibility and grow in competitive markets.

I went freelance in late 2025 to offer flexible, practical marketing support for purpose-led organisations and small businesses that need both clear direction and hands-on help.

Headshot of Craig Tough.
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