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Social media

I help purpose-led organisations and small businesses approach social media more strategically, with clearer priorities, more consistent execution, and content shaped around what matters to their audience.

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A good fit for organisations that want a more focused approach to organic social media and practical support to create content that builds engagement, strengthens trust, and supports wider marketing goals.

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✅ Practical social media support
✅ Small organisation-friendly pricing
✅ Strategy and execution support
✅ No lengthy contracts

Headshot of Craig Tough.

Social content with more purpose.

I help you bring more direction to social media, so your content feels more relevant, more consistent, and more closely tied to the goals you are trying to achieve.

A decade of in-house and agency marketing experience.

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Tes Global logo
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Strategy, planning, and hands-on support.

I help purpose-led organisations and small businesses with the day-to-day work behind more effective social media, from content planning and platform direction to messaging, posting, and ongoing support.

Planning

I plan what needs to go and when.

I draft clear content calendars with plenty of time for you to review and approve, while also being able to adapt to short notice requests. Recommendations are truly data-driven, and backed by what is already working in your market.

Content Creation & Scheduling

I handle design and publishing.

I work with you to agree a publishing workflow, get a feel for your desired tone and your graphic design preferences. I then get to work, creating consistently engaging social media posts which get results. 

How it works.

I don't have a rigid process - I adapt to what you need. But here's a rough idea of what you can expect.

1

Discovery Call

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We talk through your goals, constraints and what success looks like for you.

2

Quote

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I provide a transparent, no-obligation quote for you to consider.

3

Plan

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I create a content calendar based on what works in your industry.

4

Execution

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We agree a workflow and the content production line can begin.

Let's get started.

Whether you're looking for ad hoc support to help with a specific need, or require a monthly retainer which can flex with your priorities, book a discovery call today to get the ball rolling.​

About me

Since graduating with a business degree in 2016, I’ve built broad digital marketing experience across sectors including professional services, construction and trades, EdTech, SaaS, and financial services.

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Many of the organisations I’ve worked with have been purpose-led in some way, focused on helping people, supporting communities, or providing services that make a meaningful difference. That experience has shaped my approach to marketing: practical, trustworthy, and focused on helping organisations communicate their value more clearly.

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Most recently, I led the marketing department at a digital marketing agency specialising in local SEO, helping businesses improve their visibility and grow in competitive markets.

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I went freelance in late 2025 to offer flexible, practical marketing support for purpose-led organisations and small businesses that need both clear direction and hands-on help.

Headshot of Craig Tough.
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