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Email marketing

I help purpose-led organisations and small businesses plan, create, and send email marketing that keeps people engaged, strengthens relationships, and encourages meaningful action.

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A good fit for organisations that want a more focused email strategy, stronger campaigns, and practical support with both regular communications and automated journeys.

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✅ A decade of hands-on email and automation experience
✅ Small organisation-friendly pricing
✅ Flexible ad-hoc or ongoing support
✅ No lengthy contracts or notice periods

Headshot of Craig Tough.

Practical email support from strategy to send.

I can manage the full email process, from planning campaigns and creating emails to audience segmentation, automation, and distribution, so your messaging stays consistent, relevant, and effective.

A decade of in-house and agency marketing experience.

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Email marketing focused on what matters.

I help purpose-led organisations and small businesses keep email marketing simple, consistent, and tied to meaningful outcomes, so campaigns are easier to launch and more likely to support results.

Audience Management

I keep your data clean and organised.

Messy data can damage your reputation, limit personalisation, and make automation much harder to implement effectively. I can help clean and structure your data to set you up for success.

Email Campaign Execution

I handle campaigns from start to finish.

I can take care of everything including campaign ideas, copywriting, graphic design and scheduling. I have strong attention to detail and have designed thousands of emails in  my career across a number of platforms.

Email Automation

I deliver the right message at the right time.

I can build automated workflows which deliver timely messages to your audience based on the relevant criteria, saving hours of manual labour and enabling you to significantly scale your communications. 

Email List Building

I grow your email audience.

I can help you grow your email audience through content marketing. I work with you to create a valuable lead magnet your audience will love, and create a funnel to capture email addresses of potential customers.

How it works.

I don't have a rigid process - I adapt to what you need. But here's a rough idea of what you can expect.

1

Discovery Call

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We talk through your goals, constraints and what success looks like for you.

2

Quote

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I provide a transparent, no-obligation quote for you to consider.

3

Plan

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I create a clear action plan based on your requirements, with a clear rationale.

4

Execution

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I get on with the job and keep you posted on progress throughout.

Let's get started.

Whether you're looking for ad hoc support to help with a specific need, or require a monthly retainer which can flex with your priorities, book a discovery call today to get the ball rolling.​

About me

Since graduating with a business degree in 2016, I’ve built broad digital marketing experience across sectors including professional services, construction and trades, EdTech, SaaS, and financial services.

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Many of the organisations I’ve worked with have been purpose-led in some way, focused on helping people, supporting communities, or providing services that make a meaningful difference. That experience has shaped my approach to marketing: practical, trustworthy, and focused on helping organisations communicate their value more clearly.

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Most recently, I led the marketing department at a digital marketing agency specialising in local SEO, helping businesses improve their visibility and grow in competitive markets.

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I went freelance in late 2025 to offer flexible, practical marketing support for purpose-led organisations and small businesses that need both clear direction and hands-on help.

Headshot of Craig Tough.
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