Privacy Policy
Last updated: 11.02.2026
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1. Introduction
This Privacy Policy explains how I collect, use, and protect your personal data when you visit this website, contact me, or use my services.
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I am committed to protecting your privacy and handling your data transparently and securely.
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If you have any questions about this policy, you can contact me at:
Email: craig@craigtough.co.uk
2. What Information I Collect
I may collect and process the following types of personal data:
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Information you provide directly
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Name
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Email address
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Phone number
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Business details
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Information submitted via contact forms
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Information shared during consultations or enquiries
Information collected automatically
When you visit my website, certain information may be collected automatically through cookies and analytics tools, including:
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IP address
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Browser type and version
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Pages visited
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Time spent on pages
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Referral source
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Device information
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3. How I Use Your Information
I use your information to:
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Respond to enquiries
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Provide digital marketing services
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Send requested information or updates
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Improve website performance and user experience
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Analyse website traffic and marketing performance
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Comply with legal obligations
I will only process your data where there is a lawful basis to do so under UK GDPR (e.g., consent, contract, legitimate interest, or legal obligation).
4. Marketing Communications
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I may send marketing communications to businesses where there is a lawful basis to do so.
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For corporate subscribers (e.g., limited companies), I may contact relevant individuals under the lawful basis of legitimate interest, where I believe my services are relevant to their business.
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Where I rely on legitimate interest:
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Communications are targeted, relevant, and proportionate
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I clearly identify myself
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A simple opt-out is provided
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For individuals, I will only send marketing communications where I have received consent.
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You can opt out of marketing communications at any time by replying to the email or contacting me directly.
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5. Cookies & Analytics
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This website may use cookies and similar technologies to:
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Analyse traffic (e.g., Google Analytics)
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Improve user experience
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Track marketing performance
You can control or disable cookies through your browser settings. Where required, a cookie banner will allow you to manage your preferences.
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6. Third-Party Tools & Services
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I may use trusted third-party tools to operate my business, such as:
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Website hosting providers
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Email marketing platforms
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CRM systems
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Analytics platforms (e.g., Google Analytics)
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Advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads)
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Payment processors (if applicable)
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These providers may process data on my behalf and are required to handle your data securely and in compliance with data protection laws. I do not sell your personal data to third parties.
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7. Data Retention
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I will only retain your personal data for as long as necessary to:
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Provide services
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Fulfil legal or accounting obligations
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Resolve disputes
When data is no longer required, it will be securely deleted.
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8. Data Security
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I take reasonable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, or disclosure.
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However, no online transmission can be guaranteed to be completely secure.
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9. Your Rights
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Under UK data protection law, you have the right to:
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Access your personal data
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Request correction of inaccurate data
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Request deletion of your data
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Restrict or object to processing
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Withdraw consent (where processing is based on consent)
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Lodge a complaint with the Information Commissioner’s Office (ICO)
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To exercise any of these rights, please contact me at craig@craigtough.co.uk.
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10. Changes to This Policy
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I may update this Privacy Policy from time to time. The latest version will always be available on this page.